The Venice Sera rug from Roger Oates’ Venetian collection is a contemporary flatweave piece that captures the playful spirit of Venetian tones. Hand-sewn in our Herefordshire workshop, the design features contrasting waves of colour that flow from edge to edge, forming delicate, mesmerising stripes. In Sera, Italian for ‘Evening’, soft gradients of red and blue blend dynamically, creating a striking yet harmonious effect that brings energy and warmth to any room.
Crafted from 100% wool, the Venice Sera rug provides natural durability, comfort, and warmth, making it perfect for living rooms, bedrooms, or larger spaces that demand a bold statement. It is available in three rectangular sizes, with bespoke sizes also available to suit your space perfectly. Every purchase includes free UK delivery.
Size
X Large (280x305cm), Large (210x300cm), Small (140x210cm)
Room Suitability
Bedroom, Living Room, Dining Room, Hallway, Dressing Room, Conservatory
Brand
Roger Oates
Range
Venice
Materials
100% Wool
Shape
Rectangle
SKU: ROVeniceSera
Room suitability
Suitable for...
Bedroom
Conservatory
Dining Room
Dressing Room
Hallway
also your living room
Delivery
Standard Delivery
Free delivery on all orders for customers within the UK and Ireland.
Stock rugs are shipped immediately on receipt of order and will arrive with you in a few days. For most other rugs delivery is 1-2 weeks, however if a rug is out of stock with our supplier this can be up to 8 weeks, or sometimes longer. If timing is crucial, please contact us to check availability prior to ordering.
Notice: Some products could take longer due to stock levels. If there is a delay we will update you with a new time schedule.
Express Delivery
Need this product sooner? We might be able to assist.
I had been admiring a beautiful Hummingbird rug on the Higherground website for months, but hadn't got around to ordering. Finally decided to go for it early in December, and received the rug in time for Christmas. The rug is stunning and fits in with my decor completely, and the service was impeccable. I would highly recommend Higherground to anyone.
Victoria Leer
Google Reviews January 2023
I found a very lovely rug with Higherground and even better it was in the 20% off sale section. Delivery was prompt and thanks goes to Darren for assisting with the dates. The product is a quality item and I'm delighted with it, and Higherground
Anne Wright
Google Reviews February 2023
Gerard was a pleasure to deal with. His knowledge and advice was exceptional. We wanted to replace porcelain floor tiles in our kitchen, for Amtico flooring. We received two quotes from Amtico Premium Suppliers (to ensure a quality result, John Lewis and Higherground). John Lewis were about 24% more expensive than Higherground (like for like).
Another local company estimated the price would START at a figure around 35% higher than Higherground (depending on our Amtico floor choice), so we discounted them. The end result is great, and Joe, who installed the new flooring was excellent. We are delighted with our new kitchen floor.
Sylvan Francis
Google Reviews March 2023
We are very pleased to have found the team at Higherground and are delighted with our stair and landing runner.
Gerard is incredibly helpful - his advice and product knowledge is invaluable - as well as having a good eye for design.
Ben fitted our runner - his skill and experience is exceptional and the finished product looks amazing.
Thank you for a great job!
Andrew Duerden
Google Reviews March 2024
I have worked with the Higherground team for the last 8 years and I cannot recommend them enough. Their quality of install is excellent and we love working with their site teams. They are very professional
Phineas Isles
Google Reviews March 2024
First class service! Gerard was highly efficient in both the initial consultation and the planning of the project.
The estimate, fitting information and invoices were very clear and he was able to source the perfect materials and provide a range of samples to enable us to achieve the look we wanted.
Perhaps best of all he found a highly-skilled fitter to lay the difficult sisal we chose and the end-result is superb.
Would definitely recommend for any carpet/flooring/sisal needs.
👏👏👏
willbank
Google Reviews March 2024
We initially become aware of Higher Ground as a referral and have been really impressed with the range, professionalism and service when choosing our carpets, all the way from ordering to delivery and installation. The showroom is well worth a visit if you're local, with a huge range on display providing much needed inspiration.
The fitters were great and overcome an issue with a slight challenge we had with differing floor heights, and were able to adjust a door allowing for the carpet and threshold to be fitted correctly. We have had two bedroom carpets from Higher Ground and will definitely be returning to them, once we are ready with our next project.. Can't recommend them highly enough!
Hugo Corder
Google Reviews March 2024
Have used Higher Ground for carpets in our last two homes and been extremely satisfied. A very well stocked showroom with various prices that will suit everyone. Staff and management always on hand to help and give advice. Had all our carpets and stair runner laid by very professional fitters. Would not hesitate to use again and to recommend!
Sandra Smolinski
Google Reviews March 2024
After shopping around for a number of options, Higherground were my preferred choice because of the options available and the effort and detail put into the process. Gerard and his team were exceptional throughout, from the quote through to the fitting and after-care phase. Really impressed and thoroughly recommended.
Pranav Soneji
Google Reviews March 2024
Can't recommend this company enough. Brilliant team - Gerard and his show room staff were so helpful in helping me find the right carpet for my home. The install team were fantastic and worked around our renovation schedule which wasn't straight forward but it didn't phase them! They were so quick and efficient, I love the result and still get that comforting feeling when I step on the fresh carpet with bare feet 6 months later! First class product and first class team! Thank you.
Rosamund Allen
Google Reviews March 2024
Higherground have been our flooring company of choice for our last three projects and look forward to working with them again. Each time we have found their showroom staff and team of fitters to be highly knowledgeable and professional.
This company knows how to deliver high quality goods and workmanship with excellent customer service.
Andrew Mansell
Google Reviews April 2024
I have used Higher Ground for flooring- carpets, stair runner, LVT and wood floor restoration for two houses, spread over a period of nearly 10 years. Each time, they have been very responsive and a pleasure to deal with, their product has been extremely high quality but well priced and the fitters have been very professional, returning to make sure everything was perfect. I highly recommend.
Higherground is the home of beautiful flooring. Evolved through three decades in the industry we are excited to offer you the very best of flooring for your home to view here online and in our extensive beautiful Surrey showrooms. Whether you are looking to carpet a small bedroom or are setting out on a large refurbishment project we will be pleased to help you.
We offer a comprehensive installation service, backed with a unique five-year fitting guarantee for peace of mind. Alternatively, we can provide many of our products on a supply only basis. Call into to our showrooms and speak to one of our knowledgeable and friendly members of our team. If you are further afield contact us with your requirements and we will get back to you.
