Up to 20% off rugs
Higherground Flooring Logo
Home / Rugs


luxury louis de poortere antiquarian collection hadschlu red brick rug 8719
Louis De Poortere - Antiquarian Collection Hadschlu Red Brick 8719
Morris & Co. - Seaweed Ink 28008
  • luxury louis de poortere antiquarian collection hadschlu red brick rug 8719
    Louis De Poortere - Antiquarian Collection Hadschlu Red Brick 8719
  • Morris-&-Co-Seaweed-Ink-28008
    Morris & Co. - Seaweed Ink 28008

Quality rugs delivered direct to your door

The right rug can transform a room’s look and feel, but with so many materials, patterns, sizes and styles available, it’s not always a straightforward choice. The obvious starting point is location: you’ll want and need very different things from living room rugs and a bedroom rug, for example. Then think what the rug’s purpose is: are you looking to add warmth and comfort, make a style statement, create the illusion that the room is larger or smaller than it really is, separate the room into zones or tie everything together. You also need to consider practical matters like the amount of foot traffic your new rug will have to withstand, how likely it is to have things dropped or spilled on it, how much time and effort do you want to spend keeping it clean, and so on.

Design & type



Shaggy rugs are best suited to bedrooms, living rooms and other rooms where you'll be walking without shoes; we don't generally recommend them for hallways and high-traffic areas, where constant footfall will flatten the pile over time.

Shop shaggy
Laura Ashley Redbrook Round Midnight 81808R


Round rugs can be a great addition to any home, providing style and comfort. Our circular rugs come in various colours, textures, and sizes, so you can ensure your home has the perfect look and feel. Whether you want to add elegance to your living space or softness to a bedroom, our round rugs can provide the perfect finishing touch.

Shop round
brink and campman tumble 13601 textured rug


A textured rug is a simple, effective way to give your room a richer, more ‘layered’ feel. If your overall décor is neutral and minimalist, a hand-tufted textured rug adds visual interest and warmth

Shop textured


Rugs in a single, solid colour can be far more visually dramatic and stylish than the term ‘plain’ implies. You can use a plain rug in all kinds of imaginative ways to create contrast and atmosphere and influence how a room looks, feels and ‘flows’.

Shop plain


The term ‘modern rug’ covers a huge span of colours, designs, textures and ideas. What they share is a rejection of florals, paisleys, stripes and other traditional patterns, in favour of bold geometric shapes, innovative use of colour and a more open, informal and ‘artistic’ style.

Shop modern


Abstract rugs add a real pop of visual interest and contrast to a room. They can be formal or playful, monochrome or multicoloured, restrained or riotous – and whatever your particular penchant, we have an abstract rug to suit.

Shop abstract


Patterned rugs are incredibly versatile, allowing you to create a multitude of different effects in any room in your home; they’re especially useful in high-traffic areas, where they can help to hide day-to-day wear and dirt.

Shop patterned


Bordered rugs make strong style statements with a clean, sharp, ‘finished’ look that works well in today’s cool, minimal spaces.

Shop boarded


A striped rug is a good option for a hallway, as it draws the eye inwards; stripes are also very forgiving in high-traffic areas, where they hide everyday scuff and marks.

Shop striped


Laura-ashley silchester pale sage 81107

Laura Ashley

Timelessly elegant, Laura Ashley rugs by rug specialists Brink & Campman, brings together the best of this quintessential British brand. A well-loved and firm favourite for home décor, Laura Ashley have used their extensive heritage and rich archive of colours and timeless designs to celebrate and inspire.


Louis De Poortere

In recent years Louis De Poortere have grown into one of the pre-eminent rug producers with their enviable range of stylish flat-woven design led rug collections. As preferred retail partners we are pleased to offer the full range of Louis De Poortere rugs.


Brink & Campman

Brink & Campman have been manufacturing premium quality rugs in the Netherlands since 1897. Each rug is woven using the finest quality yarn using traditional techniques on modern machinery.


Morris & Co

Renowned for wallpaper and fabric designs, over the next 150 years, the company became known simply as Morris & Co. The design archives now owned by the Sanderson family continue producing the classic designs for fabric, wallpapers and furnishings such as their beautiful Morris & Co rug collection.



The word Harlequin means ‘varied in colour or decoration’, which sums up the in-house studio’s eclectic design ethos perfectly.If you are looking for a modern rug design browse Zeal Pewter which uses muted colour to great effect. If you prefer bolder colours the same design is available in Zeal Berry.


Ted Baker

Browse the full Ted Baker rug collection online including the paisley inspired Paisgeo set on a geometric background or the signature Ted Baker print in Porcelain Rose. Strong bright colours are used in the Mosaic rug which is offered in two colourways and three sizes.



You will find some well-loved designs in the beautiful collection of Wedgwood rugs, such as Wild Strawberry which is available in three colours and five sizes. Every Wedgwood rug is woven using the finest wool by world renowned rug brand Brink & Campman.



Scion is the newest brand of the Harlequin family which burst into life in 2012. Scion was conceived for modern living and filled a gap in the market for fresh, individual and reasonably priced home products.



Bluebellgray is all about fresh, uplifting and modern prints to add joyful colour to your home. Everything is created originally in the brand’s beautiful, studio in Scotland, staying true to the original vision.


Florence Broadhurst

This premium collection, by rug specialists Brink & Campman, is inspired by her archive of work, reimagined as modern and elegant rugs. The series honours her adoration for colours and patterns, and includes illustrious designs, such as Turnabouts, Japanese Floral and Japanese Fans.


Orla Kiely

Orla Kiely was created in 1995 by Orla and Dermott Kiely, after observing a gap for bold patterns and striking colours in fashion. Renowned for their iconic floral designs and retro prints that can be found on bags, accessories, gifts, and homeware, including our selection of luxury rugs.

Bloomsbury Stripe Multi rug by Roger Oates

Roger Oates

Roger Oates rugs are designed using a blend of traditional craftsmanship and modern technology. Crafted from British Cheviot wool, each rug is tufted, and hand finished by a highly skilled team in their Devon workshop.


Visit our showroom

When placing an order with Higherground you can have confidence that we are much more than just an online shop. Unlike many online sellers we are an experienced dedicated flooring company operating from a traditional bricks and mortar showroom, with friendly staff ready to help.

Recently doubled in size our rug showroom now has 16 interconnecting rooms showcasing our most popular rugs. Here you can browse and borrow samples including Louis de Poortere, Brink & Campman, Ted Baker, Harlequin, Morris & Co, Sanderson, Wedgewood & ITC. If you live further afield, we can post large samples for a small returnable deposit. Contact us for more info. 

Higherground service record on houzz, google and checkatrade

Putting the customer first

With 30 years’ experience supplying high quality floor coverings, we have a real understanding of our customers, their expectations and requirements, and the things that really matter to you. We know that new flooring represents an investment, so we offer friendly, honest and impartial advice to help you buy with confidence.