Bruges by Elements London is a pure new wool carpet and its colours are Inspired by our long walks around the famous 7km Canal of Bruges. With the short cobbled streets and stone bridges to the famous Michelangelo’s Madonna in our lady’s church there is much to admire from the wonderful and engaging design of Bruges. Bruges by Elements London is made from the finest Wools of New Zealand which a 100% grower owned company purposed with promoting natural fibre into beautiful textiles around the world. Providing ethical and sustainable wool is their pure focus. Their wool growers take special care to grow the perfect fibre for the product it is destined for. which ensures excellence in: land management, animal welfare and social responsibility.