Alternative Flooring

Alternative Flooring design and manufacture carpets, rugs and runners made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design. Discover Alternative Floorings Wool Rock n Roll collection, the signature range- a multicoloured striped carpet featuring a thick luxury pile made from 100% wool. View our bestselling ranges, Alternative Flooring Wool Herringbone and Alternative Flooring Wool Iconic Fine Herringbone- both stunning flat woven wool ranges. Or visit the full range online and look out for the Barefoot Collection, hand crafted carpets made from 100% wool featuring a thick luxury pile, our best seller being Alternative Flooring Barefoot Bikram.

Sample Service

You can order samples to help you decide which is right for you.

Call us or book an appointment

If you've got any questions or want to discuss our products, we'd love to hear from you.

Visit our showroom

Our showroom in Camberley has been transformed since we first opened 21 years ago.


Helping you choose the ideal flooring for your home.

© 2021 Higherground Flooring. All rights reserved.